March 21st, 2010 Archive

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World Water Day 2010 – Change IT!

by Kristine Bender

March 22 – World Water Day

WaterIslife.com Introduces the Change IT Campaign. Could you ‘find’ $1 in change in one year? Of course you can!   If each of us can ‘finds’ one dollar in change in one year – we can help solve this global pure water crisis and provide clean water to millions which will transform communities.

Water Is Life (www.WaterIsLife.com) is a non-profit organization dedicated to providing a portable clean water solution to the world’s poorest nations. Water Is Life provides a device that’s in the form of an oversized drinking straw, which successfully filters contaminated water into clean drinking water. Water Is Life is launching a new campaign called “Change it”, on March 22, which is the international observance of World Water Day.  Water Is Life plans to carry their message – to turn loose change into clean drinking water – to schools, businesses, corporations, organizations and individuals across the country. The goal is that if everyone ‘finds’ $1 or more in spare change over the next 12 months – collectively, we can drastically change the lives of millions in need of clean water.  Each dollar will make a difference, and together, we can Change it!

Most people come across loose change everyday. Whether it’s a coin in a Target parking lot, under a couch cushion, or at the laundry mat, – one would be surprised how quickly it adds up. Once each person, group or organization has collected loose change they find over one year, they can go online to www.waterislife.com and make their contribution to Change it. The hope is that The Water Is Life Straw will offer a short-term solution to thousands in need of clean, fresh water. 

The cost is $10 per unit and it provides 3 liters of clean drinking water a day for one year. The Straws filter disease-infested water on the go, providing those who wear it around their neck the most basic need — clean water. The device is a multiple-stage filtering process. The first stage removes particles as small as 15 microns. The water then passes through a chamber filled with iodine crystals, killing bacteria and viruses. In the final phase, a fine charcoal filter removes the water of its bad taste providing clean, clear water. Despite utilizing state-of-the-art technology to filter the water, the Straw cost is only $10 – and surely each of us can raise $10 in change in one year.  This breakthrough Straw will give someone the relief of knowing they have clean, life-saving water anywhere.

Today 1.1 billion people do not have access to clean drinking water and 1.8 million people will die this year due to preventable waterborne diseases – Typhoid, Cholera, Dysentery and Diarrhea. Children – the weakest members of villages – are the most vulnerable, and 5000 are dying each day.

Ken Surritte, the founder of Water Is Life says, “What keeps me awake at night is that thousands of people will die today if they don’t have clean water. We have a solution, now we just need to get them in the hands of the people who desperately need them. It would ease a lot of hearts and minds to know they could drink from any water source available to them and not have to worry about deathly bacteria and disease.”

Water Is Life has distributed personal filters 27 countries including; North and South America, United Arab Emirates, Sub-Saharan Africa, Afghanistan, Saudi Arabia, Indonesia, China and most recently Haiti – and the world needs more.  One straw.  One Life.  It’s that simple.

Samples of the Water Is Life Straw, HD video and photography are available upon request.

Change it donations can be made, and additional information on the campaign can be found by visiting www.waterislife.com

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